About SLD

A brief history about my carrer in illustration and design

“From skateboarding and snowboarding, to music and art, vibrant expression is my fuel for life.”

My Story

My career as a digital artist actually began when I took an entry-level screen printing position at a small shop that specialized in athletic team apparel. Aside from learning the art of textile screen print, I also gained access to digital design software including Adobe Illustrator and Photoshop. I became passionate about learning the programs and developing techniques. In time I became the company’s Lead Artist.

Later, I starting working with two national textile printing companies and joined teams with other gifted and experienced artists as we collaborated on projects for major international brands. Over the years I gained valuable knowledge on the concept of visual brand identity.

In 2016, I was contracted by Lithermans Limited Brewing to create the visual identity of their brand, including the company logo and the labels for the first four beers. Working with them was a blast and we all had a lot of fun during the discovery process. When the brand launched it was met with tremendous success.

Almost overnight Lithermans became one of the most well-known and fastest-growing breweries in New Hampshire. Most of the success was due to their amazing beers, but they are constantly complimented on their distinct branding and labeling.

This success brought me numerous new clients in the craft beer industry and it became time to choose between working for my employer or working freelance full-time. I had always wanted to work freelance and it seemed like the right time in my career to start.

Steve Lee applying wall decal for Lithermans Limited Brewing

Now what?

I am now working independently as a Digital Illustrator, Graphic Designer, and Brand Visualizer. I help businesses discover their brand identity and create the visual identity through logo design, labels and packaging, and representation on social media. I love what I do and realize daily how lucky I am to be able to work at something I’m passionate about:)

Thank you for reading.

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